URGENT MEMO to PARENTS:

“THE BIMBO GAME” IS THE HOT NEW INTERNET KID CRAZE WHERE DOLLS GET BREAST IMPLANTS AND CRASH DIETS

By Dr. Michele Borba

This is an urgent memo to parents to please monitor your computer even closer. A provocative new Web site encourages young girls to give their virtual character dolls breast implants and use diet pills for crash diets.

It’s aptly called the “Miss Bimbo” Game and it’s popular among girls aged seven to seventeen years of age. The goal is to turn their naked virtual character doll into the “hottest, coolest, most famous bimbo in the whole world.” (I kid you not).

Players sign up (for free) and then earn “bimbo” dollars to spend making their doll the coolest bimbo. Girls are told to “stop at nothing” to achieve that goal. And oh the things they can buy:

Breast implants for $11,500 bimbo dollars (for bigger “bimbo” breasts)
Bimbo attitudes for $2000 bimbo dollars
Diet pills for $100 bimbo dollars

You can also purchase sexy lingerie to take the doll to a nightclub as well as clothes, food and pets. You can even play the lottery!

A key aim is to constantly keep the character at her target weight (thus the diet pills). But the ultimate prize is finding a billionaire boyfriend to be the doll’s sugar daddy. He’s the knight in shining armor who can bankroll her so she’ll have that endless gigantic expense account (probably for even biggest breast implants).

Just in case the player runs out of virtual bimbo dollars, there’s an easy solution. The girl just sends cell phone text messages at a pop of three dollars (this one in US currency) or uses PayPal to boost her account.

Outraged? If we weren’t concerned enough about our daughter’s emotional well being, this just takes us to the blood boiling level. The creator of “Miss Bimbo” claims it is “harmless fun…just reflecting real life.” I’d venture to say these guys aren’t the fathers of daughters.

If you haven’t sat down with your kids and had “the media talk” and reviewed your computer standards, you don’t have a moment to lose. If you haven’t turned on those filters or figured out how to track your child’s visits in cyberspace, get cracking. And if you haven’t taught your kids the “Walk By Rule,” plop them on the couch tonight and explain: “If I ever walk by our computer (which will only be kept in a central place that I can touch) and see you covering up the screen and shutting down a window, I will pull the plug. ASAP. No questions asked.” Right???

This is no laughing matter. The just-launched UK version has over 200,000 players. The French version (“Ma Bimbo”) has attracted 1.2 million players last year. But watch out: I’m sure it will arrive on our shores via cyberspace in no time. Don’t hold your breath.

Meanwhile, stay vigilant, tune up your values, monitor those computers, hug your daughters—and stay involved (as in very involved) in their lives. And stress, stress, and stress again: “Who you are inside is what matters.”

Love to hear from your thoughts on this one. Who is more outraged than me?

Michele Borba
www.micheleborba.com